Case Study

Univision

Empowering Hispanic Americans to understand the importance of their voice and that they have a right to use it.

Challenge

Wanting to mobilize the Hispanic community in advance of the 2016 presidential election, Univision tapped Ready Set Rocket to create a campaign that would engage a new generation of voters.

Solution

Our team created Your America: a nonpartisan, issues-based voter registration platform, that supplied people with the tools they needed to get involved and make their voices heard. From online editorial to broadcast PSAs, the Your America platform built awareness through partnerships with Univision’s vast network of traditional and digital properties. Robust question-and-answer sections, polling location finders, text message reminders about important dates, sample ballots, local and national candidate info, and bilingual updates kept users involved and informed.

Result

Univision’s Your America platform attracted over 100,000 newly registered voters across the U.S. The website garnered over 400,000 active users, while over 160,000 people subscribed to the bilingual text message service. In the end, we did more than help Hispanic Americans register to vote. We helped them understand the importance of their voice and that they have a right to use it.