Sakara Life
Capturing the attention of clean eaters.
Helping increase plant-based meal delivery subscriptions to a rapidly-growing multi-generational audience.
- Analytics Strategy
- Digital Strategy
- Media Management
- Media Planning
Challenge
What do you do when Sakara, a plant-based, prepared-meal service dedicated to delivering fresh, nutrient-dense, delicious meals right for your door, has built a cult following? You help them scale. Sakara called on Ready Set Rocket to amplify the attention of the health-conscious, luxury-lifestyle audience and help scale their business.
Solution
We first optimized and enhanced the analytics and data capture for Sakura to improve ROI and customer acquisition. Then, we developed a customized attribution model to analyze how various paid media channels affected a consumer’s path to purchase. Then, we digested those learnings and uncovered a path to optimizing conversion rates. Through our partnership with Sakura, we crafted a full-funnel acquisition strategy that was constantly evolving and being tested to capture an optimized audience. Then, we paired these funnels with captivating lifestyle and food photography and messaging that spoke to the benefits of clean, delicious eating. We forged stronger connections with prospective Sakura consumers through the marriage of incredible content with responsive paid media learnings.
Results
Dig in! Sakara’s adoption of our marketing program resulted in intelligent optimization of cross-channel marketing investments. The performance marketing program resulted in consistent 2X revenue growth and 108% new customer growth. Our unique attribution model helped the brand measure customer acquisition and constantly spot learnings to optimize it further.
