Highlighting a new, more diverse America.

After helping to amplify political education and involvement in the 2016 election, Univision called on Ready Set Rocket to strengthen and solidify Univision as a thought leader of a more diverse America across advertisers and key stakeholders.

We knew it was vital to embrace our nation’s expanding diversity, so we advised Univision to leverage its unique media offerings and dedication to social good to become an authority on the emerging American consumer. As a key component of this comprehensive, strategic solution, we developed a digital platform that served as the launching pad for Univision’s communication on and offline. Demographic data visualization promoted the power of the Hispanic vote while visual storytelling and digital touchpoints elevated events like Upfront into immersive, expansive experiences. As a finishing touch, we launched relationship-building with marketers through a strategic CRM program.

There is a new thought leader in town. Univision’s position has influenced industry stakeholders and established the channel as the premiere location for American consumer insights. The platform RSR build has received numerous awards including OMMA, EMMA, FAXIES, and W3. Through this work, we’ve become the brand’s long-term strategic partner.