Positioning Univision as a thought leader in a new, more diverse America.
After successfully creating a census-based campaign to illustrate the rise of the Hispanic consumer, Ready Set Rocket was tasked with strengthening Univision’s position as the voice of a new, more diverse America amongst advertisers and key stakeholders.
Understanding the importance of embracing our nation’s growing diversity, we recognized the opportunity for Univision to leverage its unique media offerings and dedication to social good—and become an authority on the emerging American consumer. As part of our comprehensive, strategic solutions, we developed a digital platform to launch campaigns and serve as the foundation for Univision’s communication on and offline. Demographic data visualization promoted the power of the Hispanic vote. Visual storytelling and digital tools transformed events like Upfront into immersive experiences. And we enabled relationship building with marketers through a CRM program.
Thanks to our efforts, Univision’s position as a thought leader has reached and influenced industry stakeholders. The platform received numerous awards including OMMA, EMMA, FAXIES and W3. And we became the brand’s long-term strategic partner.