Schwarzman Scholars
Creating future global leaders.
Building a global network of future leaders who will serve to deepen understanding between China and the rest of the world.
- Ad Campaigns
- Analytics Strategy
- Communications Strategy
- Digital Strategy
- Media Management
- Media Planning
- Social Strategy
- Websites & Applications
Challenge
Founded by Stephen A. Schwarzman, and anchored in a rigorous Master of Global Affairs degree curriculum, Schwarzman Scholars is a one-year, fully-funded scholarship program that aims to create a global network of future leaders. Wanting to expand their recruitment of prospective students, Schwarzman Scholars employed Ready Set Rocket to build awareness, and increase their breadth of applicants.
Solution
To start, we defined and launched a full-funnel marketing program to drive awareness, create broader interest, and grow the number of qualified candidates to Schwarzman Scholars. To further scale scholar recruitment efforts, we developed cross-channel storytelling and educational content to live across digital and social. We also developed a data strategy to better understand their target audience and continuously evolve our marketing efforts. And we created paid media and email marketing to reach a new set of prospective students.
Results
Our work with Schwarzman Scholars has driven substantial growth in international program applicants across 205 countries, reaching 53M prospective students, driving 12K applicants to consider the program (up 165%). We’ve also helped them increase social reach by 252% and website visitors by 59%, while diversifying the pool of applicants.
