Helping increase plant-based meal delivery subscriptions to a rapidly-growing multi-generational audience.
Sakara, a plant-based, prepared-meal service that delivers fresh, nutrient-dense, and delicious ingredients directly to your door, has quickly reached a cult following—capturing the attention of the health-conscious, luxury-lifestyle audience. As a rapidly-growing organic meal delivery service, Sakara tasked Ready Set Rocket with acquiring new customers and scaling their business.
First, we enhanced the analytics and data capture for Sakara to improve ROI and customer acquisition, their primary goal. We developed a custom attribution model to better evaluate how various paid media channels contributed to and affected the customers’ path to purchase. And implemented custom analytics to track new customer conversions, which provided better optimization signals to reach key business goals. Then, we developed a full-funnel acquisition strategy, using various channels to reach and convert target audiences. Throughout our partnership, we continuously tested and optimized creative to understand what resonates with audiences—pairing lifestyle and food photography with messaging that spoke to the benefits of the products. We married analytics data with high-impact creative to forge stronger connections and entice prospective consumers to try Sakara.
The adoption of our marketing program resulted in smarter optimization of cross-channel marketing investments, and the performance marketing program resulted in consistent 2X revenue growth and 108% new customer growth. Our custom attribution model helped the brand better measure and optimize customer acquisition.