Building a community of brands and makers in NYC.

NYC is a city that might never sleep, but it sure does create. Looking to grow a culturally rich waterfront community of local creators, makers, artists, restauranteurs, and innovators, Industry City called up Ready Set Rocket. The goal? To make this Brooklyn waterfront community a lightning rod for taste-makers and culture-shakers.

First, we crafted a communication, media, and measurement program for locally-grown emerging brands, artisans, and entrepreneurs aligned with the new tenant leasing goal. Then, we linked up with Industry City’s internal teams to align on our lease acquisition marketing programs. This allowed both RSR and Industry City to optimize their multi-touch sales funnels and navigate the efficacy of media spending towards specific messaging and channels. From there, we got the word out through ad campaigns (from OOH subway takeovers in Herald Square to social media ads). We gave Industry City’s website a fresh coat of paint to help boost brand awareness and equity, bringing in tourists and the broader New York community-at-large to visit and see what all the buzz was about.

What is the saying? If you build it, they will come. We established Industry City’s position as the new NYC creative hub, bringing together businesses and creatives in one thrilling new Brooklyn waterfront district. In a mere eight months, we increased qualified leads by 102%. We lowered the cost per lead by 61%, resulting in a 90%+ occupancy through identifying and targeting leasing prospects with the highest propensity to convert.