Case Study

Sweetgreen

Taking one of the most-coveted modern food brands to another level—so that even more people can enjoy locally-sourced fare made in-house from scratch.

Challenge

In a world of unhealthy fast casual restaurants, Sweetgreen breaks the mold. The brand grew to fame by finding authentic, sustainable ways to bring locally-sourced food to the masses–establishing themselves as an innovator in modern food. But as they scaled, they needed partners who could expand their business nationally, while maintaining the influential, authentic ethos consumers had come to know and love.

Solution

Ready Set Rocket developed a go-to-market strategy, designed to build awareness in new cities and drive incremental orders in existing ones. First, we developed an ROAS model leveraging paid media to drive app downloads, online orders, and incremental in-store purchases. Next, we supported the brand’s storytelling efforts—like their Nancy Silverton and Dan Barber collaborations—in order to strengthen brand equity and grow the lifetime value of its loyal base.

Result

Our acquisition program has supported the opening of dozens of new locations, resulting in a nearly 2000% ROAS on “trial” orders and 1000% ROAS on incremental orders, and ultimately helping Sweetgreen reach a $1.6B valuation.

2000%
ROAS on “trial” orders
1000%
ROAS on incremental orders
Services
  • Digital Strategy
  • Analytics Strategy
  • Media Planning
  • Media Management