NBA
Engaging fans in a new way.
Reimagining the digital ecosystem of the world’s fastest growing sports league to better engage and excite the modern fan.
- Analytics Strategy
- Digital Strategy
- Websites & Applications
Challenge
The NBA is one of the fastest-growing sports leagues in the world. They called up Ready Set Rocket to help evolve their digital ecosystem in a way that would engage the modern sports fan and help the NBA grow in international market share.
Solution
We introduced Rapid Replay — a personalized, automated highlight reel — to build fan equity in the NBA’s suite of digital products. Powered by WSC, Rapid Replay brought a new way for sports fans to experience their favorite teams, games, and players with a single click. Fans could replay incredible shots, three-pointers, fast breaks, streaks, and more from the same place. Then, we integrated Rapid Replay into the League Pass streaming offerings and spread the word with messaging and design testing to maximize League Pass member acquisition marketing.
Results
We shoot, we score! We were able to help the NBA bring best-in-class digital product solutions to their loyal, global fan base. By leading the redesign of their global product ecosystem, stats platforms, domestic live streaming, and more, we helped maximize growth in fan engagement and boost League Pass subscriptions.
