Reimagining the digital presence of one of the world’s largest lifestyle brands to build stronger relationships with their audience.
As one of the world’s largest lifestyle brands, Michael Kors sought a partner to help them reimagine their digital presence to build a stronger relationship with their audience. The brand enlisted Ready Set Rocket to leverage social channels to improve their connection with their customers and scale marketing and operations business across a global scale.
First, we established an analytics framework that helped the brand measure and optimize the role of social media to drive sales. We provided training and ongoing insights to help inform improvements. Then, we leveraged insights from consumer behavior, interests, and fashion trends to find ways to utilize social media as an entry point for new markets and to reach new audiences. We also created a framework that allowed the brand to scale its customer service capabilities, gain insight into macrotrends, and protect brand integrity.
Thanks to our continued efforts, the brand’s social channels have experienced consistent growth, with their Instagram audience increasing 220% YoY, Facebook 170% YoY, Twitter 65% YoY, and Pinterest 57% YoY. Our work has also helped the brand build a best-in-class social business, educate the team on analytics mining and insights, and create efficiencies amongst customer service workflows.