Michael Kors
Connecting a legacy lifestyle brand with a new audience.
Reimagining the digital presence of one of the world’s largest lifestyle brands to build stronger relationships with their audience.
- Analytics Strategy
- Communications Strategy
- Digital Strategy
Challenge
As a juggernaut lifestyle business, Michael Kors wanted to deepen their digital relationship with its customers. They called up Ready Set Rocket to help leverage their social media channels to inspire customer connection and scale global marketing efforts.
Solution
To help Michael Kors optimize their social media for sales, we first established an analytics framework that would help better understand its current audience. From there, we provided their team training and ongoing insights to help improve their social media strategy. Then we took all our learnings on consumer behavior, interests, and fashion trends to capture a new audience wave. Finally, we crafted a framework that allowed the brand to optimize its customer service capabilities, which gave Michael Kors insight into macro trends that boosted brand integrity.
Results
It was about time for Michael Kors to see some significant growth on their channels. Ready Set Rocket helped usher a 220% increase YoY on Instagram, 170% on Facebook YoY, 65% on Twitter YoY, and 57% on Pinterest YoY. Our work also allowed Michael Kors to build a brand best-in-class social business by educating their team on analytics mining, insights, and creating efficiency in their customer service workflows.
