Transforming a historic shipyard in Kearny Point, NJ into a dynamic 130-acre business center for the pioneering companies of the new economy.
With a multi-year roadmap to transform a historic shipyard into a thriving waterfront business district, Kearny Point tapped Ready Set Rocket to help bring the offering to the market and drive leasing across large offices, flex spaces, and coworking solutions.
With the urban sprawl of NYC pushing further out into NJ, we positioned the brand as an emerging new waterfront business district full of entrepreneurs and creators with a shared ethos of collaboration and sustainability. Then, we launched an integrated campaign and website that brought together the historical significance of the locale with Kearny Point’s vision for a sustainable, thriving business community. And we connected sales and marketing activities to optimize the performance of our tenant acquisition programs.
As a result, we created a market for flexible office space on the New Jersey waterfront. We built awareness for the bustling new business district, connected the marketing and sales funnel, and created collateral that supported brokers and increased qualified leads by 148%, while lowering the CPL by 28%.