Kearny Point
Transforming a thriving waterfront business community.
Transforming a historic shipyard in Kearny Point, NJ into a dynamic 130-acre business center for the pioneering companies of the new economy.
- Ad Campaigns
- Analytics Strategy
- Communications Strategy
- Digital Strategy
- Media Management
- Media Planning
- Websites & Applications
Challenge
Kearny Point set its sights on turning a historic shipyard into a thriving waterfront business district full of great eateries, artists, and curated shopping experiences. They tapped Ready Set Rocket to help their multi-year roadmap come to life by driving leasing options across large offices, flex spaces, and coworking solutions.
Solution
Urban Sprawl in NYC has pushed the Big Apple farther into New Jersey, so we positioned the brand as a watering hole (by the water) for entrepreneurs and creators with a shared ethos of collaboration and sustainability. After that, we launched an integrated campaign and website that married the historical significance of the locale with Kearny Point’s vision for a sustainable, thriving business hub. We then worked alongside the sales and marketing teams to optimize the performance of our tenant acquisition programs.
Results
The Big Apple got a new flexible office hub on the New Jersey waterfront! By building awareness for the new business district, we created marketing and sales funnels and collateral that supported brokers by increasing qualified leads by 148% while lowering the CPL by 28%.
