For over 127 years, Carnegie Hall has brought the transformative power of music to people everywhere.
As one of the world’s most iconic cultural institutions, the Hall has hosted countless extraordinaires on its legendary stages, and provided visionary educational programs to the next generation of musical leaders. While planning for the future, it sought a partner who could help maintain its reputation as a pillar of the international arts community, while driving awareness, reach, engagement and lifetime value.
Our team developed a digital strategy that sought to elevate the Hall’s position as a leading cultural institution, and engage with a younger generation of music lovers who were less familiar with its world class offerings. To better service existing customers, we helped optimize ticketing, membership, subscriptions and donations across key audience segments. And to make its digital presence as innovative as its physical one, we performed a CX audit, redesigned the website, and informed ongoing KPI measurement and audience segmentation.
Throughout our partnership, our digital expertise has helped elevate the brand, support Carnegie Hall’s ongoing mission, and drive a 57% YoY increase in subscription renewal and acquisition sales.