Blackstone

With over $570 billion in AUM, Blackstone is a global leader in alternative investments. The brand tapped Ready Set Rocket to help drive continued growth in its investment portfolio amongst financial advisors and high-net-worth individuals.

First, we developed a communications framework that helped target audiences understand the value of alternatives, ways to diversify and enhance client portfolios, and how Blackstone’s investment solutions can deliver measurable results. Then, we expanded upon the brand’s educational content—shifting BXU from an educational, offline conference to an on-demand online learning platform with content ranging from alternatives to vertical strategies to real-time market analysis. Lastly, we developed a client acquisition strategy that leveraged LiveRamp by marrying 1st party and 3rd party data to match and personalize advertising to target prospects.

As a result, we empowered Blackstone’s target financial advisors with educational content that helped them better communicate alternative investment strategies to their high-net-worth clients. And we helped mobilize internal teams to work across communications, education, and analytics programs.