Revolutionizing the world of pro sports.
Bringing a first-of-its-kind network of sports leagues to life—and elevating underrepresented athletes and underserved fans in innovative new ways.
- Ad Campaigns
- Analytics Strategy
- Communications Strategy
- Digital Strategy
- Media Management
- Media Planning
- Social Strategy
- Websites & Applications
Athlete’s Unlimited is an innovative and revolutionary network of professional sports leagues that puts elite athletes and loyal fans at the forefront. Top-scoring players craft their own teams weekly to compete in women’s softball, volleyball, and lacrosse games. The organization tapped Ready Set Rocket to launch the brand and bring its vision across home plate.
First, we crafted a communications strategy to get the word out about the organization's mission to elevate underrepresented athletes and cheer on loyal fans. The message was simple: shorter seasons, higher stakes, a new and radical scoring system — and best of all? The fans get to take part every step of the way. Then, we built the brand’s digital product — a snazzy website that delivers high-impact videos and editorials, real-time stats, and a proprietary leaderboard. For their inaugural 2020 Softball Season, we helped them make some digital noise to drive awareness, engagement, and tune-ins. Finally, modern fans can connect to their favorite athletes and sports innovatively.
A home run! Together, we established Athletes Unlimited as a major player in the world of pro sports — highlighting its differentiators of empowering the next generation of athletes, its innovative game formats, and its first-of-it’s-kind technology solution. Not to mention, we got tune-ins on ESPN and CBS Sports, fan love and engagement on the new website, and brought in monetization programs with big names like Geico. When you evolve the world of sports, the crowd goes wild.