According to a newly released study by Waggener Edstrom, wearables are here to stay. With that in mind, Ready Set Rocket’s Technical Director, Gareth Price, shares his candid insights on the oftentimes controversial topic in a recent PRNewser Article:

“The report matches our findings with wearable technology, in that there is a general fascination with the devices that is beginning to permeate the culture — but the devices do not provide a significant amount of utility to the majority of people yet. The report makes the assumption that success will come as devices become ‘more fashionable,’ but it is our opinion that invisibility and subtlety will prove more important for adoption.”

Read the full article here.