Co-founder and Chief Strategist Alex Lirtsman recently spoke on a panel at MediaPost’s IoT Shopping event in New York City. He joined executives from Gfk, VML, The Media Kitchen and Integer for the panel “In-Aisle Engagement with the Always-On Shopper.”

Alex and his fellow panelists discussed the technology brands need to adopt in order to reach today’s connected consumers, mobile shopping vs. in-aisle shopping and more.

To watch a video recap, head here.