How Saying No Creates Space for More Business Opportunities

"When you evaluate potential opportunities, you must anchor your decisions to your values."

Now more than ever, agencies are faced with the challenge of weighing brand culture and values against potential profits. At AdAge’s 10th annual Small Agency Conference & Awards, RSR co-founder Aaron Harvey noted the importance of working with organizations that align with your values. 

“Many years ago, we turned down an opportunity to explore an RFP with the NRA. We really needed the work, but the organization did not align with our values. It’s critical that agencies seek to service organizations that make a net positive impact on the world and find that balance between raw capitalism and social enterprise.”

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