October 10th – October 14th marks the fourth annual Techweek NYC, a week long journey that brings together industry thought leaders, innovators, rising stars, and seasoned veterans. Ready Set Rocket is excited to announce that we will be hosting the final session of the tech filled week, The Future is Personal: Tailoring the Mobile Experience to Consumer Needs, on October 14th.

The majority of modern consumers consider their smartphone their primary device. Whether they’re checking bank statements, booking flights, updating Twitter, or watching TV, everything happens on mobile. Optimizing the mobile experience has become a necessity, and the brands that don’t supply simple, personalized interactions won’t make it. However, with a constantly evolving digital landscape and varying consumer needs and behaviors, personalization is becoming increasingly complex.

Ready Set Rocket’s Co-founder and Executive Creative Director, Aaron Harvey, and Technical Director, Gareth Price, will discuss the mobile personalization of today and where technology is taking us next.