Ready Set RocketA Sia Partners Company


Lauren Bello Named CEO of Ready Set Rocket

Ready Set Rocket, an integrated agency driving business transformation, has elevated President and Managing Partner Lauren Nutt Bello to its first CEO position. Since joining in 2012 as the agency’s first Account Manager, Bello has simultaneously scaled her capability and that of the agency, driving the organization forward from a digital agency to a fully integrated agency driving business transformation for top-tier clients spanning sports, entertainment, finance, cultural arts, and much more.  

Bello has also proven to be a passionate advocate for positive culture, mental health, and gender equality in the workplace, pushing the agency’s benefits to include mandatory parental leave well before Roe V Wade’s reversal.

“While facing pandemic and economic pressures, Lauren oversaw immense growth by truly integrating our teams to create a focus on driving real transformation for our clients, achieving nearly perfect client retention, and building an incredibly effective and diverse leadership team,” said Alex Lirstman, RSR co-founder.

“It’s an honor and a privilege to have grown my professional career and capability, and that of our nearly 14 year strong agency. I can not be more proud of her work ethic, drive, and profound capability. I’m elated to call her our CEO,” said Aaron Harvey, RSR co-founder. 

See Lauren’s appointment featured in Ad Age’s People On the Move.