Kenneth Cole continues to take both the advertising and tech industries by storm. In a recent article posted by Mashable, Kenneth Cole is heralded as one of the first brands to offer a Google Glass app. Not only does it promote its new Mankind fragrance campaign, but it also encourages users to do good deeds.

Excerpt:

“The app, as you might guess, challenges users to do that many good deeds in a three-week period, using Glass to take photos as proof. Users are encouraged to use the hashtag #manupformankind and post the photos to Twitter.  … Though few brands have yet offered Google Glass apps, if the technology catches on, we may see a repeat of 2009, when brands were falling over each other to release iPhone apps.”

Read the full article on Mashable.