Ready Set RocketA Sia Partners Company

News

We Partnered with Interbrand, Facebook and NYSE to Launch Breakthrough Brands

Ready Set Rocket, in partnership with Interbrand, Facebook and the New York Stock Exchange, has launched Breakthrough Brands, a new initiative to recognize and celebrate the next generation of startups, upstarts, challengers and innovators. This inaugural report will give innovative companies the credit that they deserve.

Here’s the criteria:

  • Be no older than 5-7 years
  • Be changing or impacting a category with new thinking
  • Present a unique business model, one that challenges the traditional way of doing things
  • Tap into consumer behaviors in an entirely new and unexpected way
  • Be developing a new technology, product or service that people didn’t realize they really needed and wanted
  • Be growing quickly, with rapid rate of adoption
  • Understand the value of brand, and manage it well
  • And are:
    • Anywhere in the world, particularly in emerging markets, and may not have a global footprint
    • Not necessarily a technology brand

To learn more about the report or make a nomination, visit the Breakthrough Brands site here.