The voice search evolution is underway. Increasing demands for personalized, efficient and ADA compliant experiences are putting more and more pressure on brands. To stay head of desires, companies are finding ways to make inquiring, ordering and engaging easier than ever. However, with the benefits of voice search, come some complications. What expectations will the tool put on other brand experiences? How prepared are marketers for coming changes?
Ready Set Rocket’s co-founder and chief strategist, Alex Lirtsman, weighed in on the topic for Adweek.
“Voice is going to raise expectations for every brand interaction with consumers. Every other experience, from apps to websites, will need to be just as friction free.”