Get to know the top five elements of a successful brand or corporate blog. Ready Set Rocket’s Co-founder and Chief Strategist Alex Lirtsman shares his insights in the recently published article “5 Elements of a Successful Brand or Corporate Blog” on Website Magazine.

Lirtsman has experience launching Ann Taylor’s award-winning blog “Look Both Ways” as well as creating the strategy behind Univision Communication Inc.’s Hispanic Research thought leadership section on its website:

“Blogging for blogging’s sake is costly and time consuming. It’s important to implement a strong overarching strategy and set multiple goals along the way as the blog grows and evolves. Such goals might include improving share of voice or using the blog as a lead generation tool. The strategy should include content types and themes that will resonate with the audience.”

Read the full article here.