According to a recent article posted on Digital Marketing News, today’s digital marketer needs to be digital, mobile, social, personal and always on.

To that end, in one of several quotes within the article, Cofounder and Partner Alex Lirtsman said, “It’s really all about relevance. A brand that has a personal relationship with me is relevant to me. Communication needs to be timely [and] relevant to the stage of my journey with that brand.”

Read the full article here.