To promote Kenneth Cole’s new Mankind fragrance, we collaborated with Parlux Ltd. and Kenneth Cole to develop a Google Glass app that extends the the Mankind campaign beyond traditional digital platforms. Business Insider recently caught up with us to learn more about this innovative app.
Excerpt:
“Ready Set Rocket partner Aaron Harvey said his company chose to extend the campaign to Google Glass because the people who own the product, still in a limited supply phase, are the sort of cutting-edge technology fans who fit well with Mankind’s target audience.
In addition, Harvey said he felt that the competition would be a good way of showing that wearable technology can be used to perform acts of goodwill, rather than as an invasive toy for the self-absorbed.
‘Wearable technology has a stigma of making you more self-consumed,’ Harvey said. ‘We’re showing how you can use wearable technology to reach out beyond the glass and make a difference in your community.'”
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