Clickz.com reached out to RSR’s Director of Digital Marketing, Jonathan Lawoyin, for his take on the industry’s adoption trend of experimental apps like Jelly.

Excerpt:

“Social media strategists have been itching to jump on the next big thing. Given the question and answer format of content on Jelly, I expect to see brands leverage the platform as a social activation and feedback mechanism,” notes Jonathan Lawoyin, director of digital marketing at Ready Set Rocket.

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By Matt Kaptko for Clickz.com