With the explosion of connected devices, streaming services and social-media platforms, today’s sports fans consume the games they love in more ways than ever.

Creative Director Cole Sletten explains how to “Go Beyond the Broadcast Barrier By Building Better Experiences for Connected Sports Fan” on MediaPost.

“The combination of mobility and connectivity results in an experience beyond the big screen to an endless mesh of alley-oop Vines and non-stop social chatter and water-cooler analysis worthy of the Oakland A’s front office. Fans are enjoying unprecedented immediacy, access and insight. The power of immediacy, access and insight to develop loyal and compelling relationships with the teams we follow isn’t in the additional information they provide, but that immediacy, access and insight actually make us feel like better fans.”

To read the full article, head here.