In a recent AdExchanger article, Lauren Nutt Bello, Partner and VP of Client Services, discusses changing compensation models.

Compensation models are evolving to accommodate emerging technologies, new client needs and transitioning cost of operations. Bello and executives from 360i, Jack Morton Worldwide and Huge all weighed in:

“When you’re managing performance and programmatic media, the typical 15% fee model for other media channels doesn’t make sense. We allocate resources on a daily basis to dive into numerous platforms to optimize campaigns based on various conversion metrics. Unless the monthly spend is substantial, a 15% fee does not cover the costs of these resources.”

Read the full article here.