ACE Award for Univision “5 Things” Campaign

RSR was recognized as runner-up in the Integrated Marketing category for Events Marketing in the 2012 ACE awards.

Our “Five Things” QR campaign received accolades for creative integration of digital for Univision’s 2011 Upfront. The campaign served to extend the event’s messaging into an interactive on-site experience.

Attendees received a custom print piece which featured a branded QR code. Both at- and post-event, attendees scanned the code and engaged with a mobile experience, which shared the “Five Things You Should Know About The Digital Hispanic Consumer.”

Throughout the mobile experience, email sign up was a key call-to-action to further the ongoing marketing efforts to media buyers and press, resulting in ongoing engagement with a highly targeted audience.

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