Aaron Harvey hopped on a video call with Adweek for a live discussion about lessons he learned when launching Ready Set Rocket during the 2008 recession. He talks about what it’s like to work through the pandemic as an agency leader and gives his perspective on how the industry is changing during this time.
I think it’s a great time because you’re forced to be creative and you’re forced to innovate. I think the most important thing is to keep a very low risk profile with your own life. How can you mitigate all of your expenses down to the absolute core?