Adweek spoke to co-founder Aaron Harvey about how nonprofit Made of Millions is partnering with the 4A’s to create tools that help prioritize mental health in the workplace. Through its OOH #DearManager campaign and workplace mental health guide, Beautiful Brains, Made of Millions is targeting employees and executives in the hopes of sparking a conversation and enacting real change.
“We’re hoping the campaign levels the playing field between employees and executives, normalizes the conversation about mental health and leads to fundamental policy and culture reform,” Harvey said, adding that the campaign will “evolve through strategic partnerships, storytelling, workshopping and education and training modules, laying the road map to stronger policy and inclusive culture.”