EXPLORING THE POWER OF AI.

Power

of AI.

AI has been a part of our everyday lives for years, but new capabilities will transform how we live and work.

Personalized Instagram feeds. Facial recognition. At-home voice-command assistants. Artificial intelligence has been working its way into our daily lives for years. Today, we’re standing on the precipice of the next evolution of AI. It represents a monumental leap forward.

New generative AI can generate original text, images, code, and video simply through plain English prompts. What was once only possible in your imagination, can now come to life with simple and intuitive interfaces.

It’s not humans versus AI,

but humans with AI.

AI isn’t necessarily going to take your job – but someone who knows how to use AI will. It’s not a threat, but an empowering tool for those who harness it. This next evolution is about finding how much more effective humans can be with AI.

With its limitless applications, it is crucial that businesses determine how to adopt it into their operations, processes, and offerings in a pragmatic way that creates tangible impact. And as part of that, to prioritize equipping employees with training and education to leverage AI tools effectively in their roles. Alongside adoption, responsible AI practices and policies are critical to ensure these technologies are developed and used ethically.

Brands have an opportunity to transform their businesses but first need a vision for the role AI should play in their business and operations.

At RSR, we believe there are three different stages of AI usage and adoption:

Optimization

making internal efforts more efficient

Enhancement

improving existing products or services

Transformation

changing the business model and/or creating new products or services

Leveraging AI is a strategic imperative. It’s no longer a question of whether AI will work its way into your business. It’s how and when. Business leaders need to thoughtfully evaluate how AI can boost productivity, uncover new opportunities, and further their core objectives.

Download our POV on how to define the role of AI in your business.