Paid Media Manager

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Department

Media

Role Type

Full Time

Location

United States

Responsibilities

  • Monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
  • Create and present sophisticated paid media strategies to clients, derived from industry insights and historical performance
  • Leverage performance-based media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive leads and conversions
  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
  • Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts
  • Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs

Desired Skills & Experience

  • 3+ years of experience as a Media Buyer (Activation, Investment) managing paid media campaigns
  • Experience with optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals
  • Experience across buying/biddable platforms in any of the following: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, YouTube, Google Ads, Search platforms, and Amazon (AMS, Amazon DSP, AMG)
  • Extensive knowledge of Google Analytics
  • Expert knowledge of Microsoft Excel
  • Experience creating reports and recommendations based on account performance
  • Extremely data- and detail-oriented
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Have the ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
  • Excellent verbal and written communication skills