New York

Paid Media Manager

As the Paid Media Manager, you will join a team of experts in digital strategy, design, creative ideation and development. You will be responsible for the execution of acquisition campaigns for assigned clients across various acquisition channels. Additionally, you’ll manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of acquisition marketing goals. 

Responsibilities

  • Develop media plans for campaigns against client goals (branding / engagement, sales/ conversions, audience growth, etc)
  • Develop short and long term digital advertising strategy for clients with the goal of driving new customer acquisition (sales growth), brand engagement, and customer retention through prospecting and remarketing campaigns utilizing search, programmatic, paid social, video, and mobile advertising tactics
  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
  • Manage paid search, paid social, display and other paid media channels
  • Work with marketing team to generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
  • Own relationship with digital advertising/marketing technology vendors
  • Provide analysis of results and optimization ideas to Account teams in order to surpass client goals
  • Ensure that all client documentation is spot on, following internal documentation and approval processes
  • Help facilitate client meetings and provide online marketing expertise as needed
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Requirements

  • 3+ years of experience in managing large scale paid media campaigns with a minimum budget of at least $100k+/month
  • Currently employed as a Paid Media Manager or similar role
  • College degree in Communications or related field required
  • Experience with optimization of paid media campaigns to hit CPA, ROAs and Engagement goals
  • Expert knowledge of paid search platforms including Google AdWords, Bing Ads, AdWords Editor and Bing Ads Editor
  • Expert knowledge of Facebook Advertising and Facebook Business Manager
  • Expert knowledge of Google Analytics required, experience with additional analytics/measurement/tag management platforms preferred
  • Strong overall Digital Marketing knowledge, with a hunger to learn more
  • Extremely data and detail oriented
  • Extremely analytical, detail-oriented and organized
  • Expert knowledge of Microsoft Excel
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Excellent verbal and written communication skills required for this role
  • Demonstrated mastery of online marketing tactics including the execution of keyword builds, bids and bid optimization strategies, implementation of new tactics, and related activities.
  • Demonstrated track record of success in the industry
  • Strong history of managing large digital marketing campaigns
  • Experience creating reports and recommendations based on account performance
  • Agency experience preferred
  • Team player with an entrepreneurial spirit
Apply now

Senior Digital Strategist

Our Ideal Candidate

 

As a Senior Digital Strategist, you’ll join a team of experts in marketing, design, creative ideation, strategy and development. In this role you’ll be fully responsible for the planning of acquisition and retention paid, earned, and owned campaigns and overall digital strategy for our clients across verticals.

Our ideal candidate can manage strategy deliverables including initial planning, marketing implementation, monitoring, optimization, analysis and reporting of complex acquisition and brand marketing goals across a range of high-profile clients.

Your Responsibilities

  • Provide insights for client goals and objectives during planning phases via research
  • Develop the tactical digital marketing strategy relevant to various client business models
  • Utilize cross-department resources through the entire marketing deliverable cycle including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Interact with clients via conference calls, email and face-to-face meetings to facilitate client deliverables and marketing meetings
  • Collobortate with marketing team to tell a story via additional insights in monthly and quarterly performance reports and dashboards
  • Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients
  • Provide analysis of results and optimization ideas to Account and Marketing team in order to grow accounts and improve client goals
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Our Requirements

  • At least 3 years of digital agency experience working with Fortune 500 companies
  • At least 5 years of direct experience in crafting digital strategy decks and providing digital strategy consulting to clients
  • BA/BS in Business, Marketing, Communication or related field preferred
  • Expert level knowledge of web and social analytics
  • Expert understanding of web metrics, digital media testing methodology and optimization strategies
  • Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis
  • Experience with channel marketing and media mix modeling (Earned, Owned, Paid)
  • Experience in email marketing/marketing automation/CRM (Marketo, SalesForce)
  • Experience in site A/B testing
  • Highly quantitative, metrics-driven professional with creative sense of holistic marketing campaigns
  • Ability to meet deadlines with accuracy and minimum supervision
  • Superb written and communications skills
  • Comfortable and confident acting as a product owner
  • Professional, friendly demeanor with extremely strong organizational skills and high attention to detail
  • Positive, professional team-player who embraces team success
Apply now

Digital Producer

Our Digital Producer leads production efforts on multiple accounts with a focus on interactive web/digital products and projects.

Do you have 4+ years of digital agency experience in managing web projects? Read on! 

Responsible for product quality, managing timeline, and profitability — the Digital Producer is the product owner for all assigned projects. This role requires management of the entire process from definition of estimates, scope of work, and comprehensive project plans, through to QA and launch. Working closely with various departments and clients, you will act as a communications liaison to ensure various departments succeed, and client needs and objectives are translated into effective solutions.

Responsibilities

  • Compile Project Estimates
  • Comprehensive project planning
  • Weekly profitability reporting
  • Weekly resource planning
  • Identify strategic growth opportunities
  • Manage production calendars
  • Manage production budgets
  • Work across departments to ensure work is completed on time and within approved budgets
  • Gather assets from clients and ensure items are organized and accessible to production resources in a timely manner
  • Lead User Acceptance Testing efforts
  • Manage deliverable deadlines and internal review processes
  • Manage QA process to ensure all work is delivered to spec against approved SOW or project brief
  • Act as an internal liaison; facilitating open communication between teams
  • Provide status of timeline, profitability and progress on all assigned projects during weekly status meetings
  • Manage client and internal weekly status updates
  • Set up, plan agendas for, and lead internal team meetings and client-deliverable meetings and provide actionable notes/recaps

Requirements

  • At least 4 years of digital agency experience in managing web projects required
  • Solid understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed project plans and specifications, perform resource allocations and run team meetings
  • Proven track record in prioritizing a heavy workload
  • Ability to meet deadlines with accuracy and minimum supervision
  • Superb written and communications skills
  • Extremely organized and detail-oriented
  • Comfortable and confident acting as a product owner
  • Professional, friendly demeanor with extremely strong organizational skills and high attention to detail
  • Ability to solve problems with keen instincts and organizational experience
  • Bachelor's degree required
  • Positive, professional team-player who embraces team success
Apply now