Case Study

Ranpak

Showing the world how plastic packaging alternatives can protect products, people, and the planet.

Challenge

The first global producer of 100% sustainable, paper-based packaging, Ranpak creates innovative solutions for protecting products in ways that benefit businesses, customers, and the environment. The company tapped Ready Set Rocket to help rebrand and launch digital marketing campaigns to help businesses decrease plastic in the supply chain by shifting to paper-based solutions.

Solution

First, we repositioned the brand as a company on a mission to “Deliver a Better World.” Then we completed a logo refresh, new visual identity system, and redesigned the website to highlight products, services, mission, and ERG among target audiences—small business, large corporations, and investors. We also launched a marketing campaign that called on companies to “Box Better” to exemplify how plastic packaging alternatives can protect products, people, and the planet.

Result

As a result, we modernized and elevated the brand among the competitive set—validating paper-based solutions as a viable and sustainable business alternative to plastic. And we improved brand perception and increased marketing leads by 67% from prospects in key verticals such as e-commerce.

Services
  • Digital Strategy
  • Communications Strategy
  • Analytics Strategy
  • Websites & Applications
  • Media Planning
  • Media Management
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