American Museum of Natural History

Giving science a modern makeover.

Enhancing the overall visitor experience of one of the world's preeminent scientific and cultural institutions.

  • Analytics Strategy
  • Digital Strategy
  • Websites & Applications


For over 150 years, The Museum of Natural History has inspired and delighted public curiosity by exhibiting world-class collections of artifacts and art. Understanding their audience’s need to digest a lot of information without feeling overwhelmed, they called up Ready Set Rocket to rehaul and enhance the visitor experience.


We said see ya! to visitor fatigue by conducting extensive research to understand key audience segments. Then, we reimagined the entire 360-degree experience of visiting the museum. This included everything from ticketing to wayfinding to digital touchpoints, ensuring every step of the visit was personalized. We also redesigned their digital products such as their website and app, then trained their marketing team and staff on how to look at analytics, digest learnings, and encourage more enjoyable visits.


By teaming up with AMNH, we devised a holistic, multi-year roadmap to enhance visitor perception and experience. We helped create and implement a strategy that fused the digital and physical worlds of the museum by customizing every touchpoint so every visitor felt engaged and appreciated. Lastly, we provided the team with the data analytical know-how to ensure a continued improvement in visitor experience and guide the museum to make smarter business decisions in the future.