We’re very excited to have been selected by the Gramercy Institute as one of 20 “Most Valuable Partners in Financial Marketing,” alongside industry leaders Financial Times, Salesforce and Reuters, for doing things right. The Gramercy Institute is a leading think-tank for senior marketers from major firms around the world and we couldn’t be more thrilled to be called out for inventive ideas that have allowed our clients to excel.
From the Gramercy Institute’s press release:
The “20 Most Valuable Partners in Financial Marketing” roster was determined by an extensive assessment process. First, all candidate firms were nominated by a client from a financial brand who was either currently, or had at one time, worked with the nominated partner. Nominators provided an assessment of each nominee’s value to the financial firm’s marketing success, its innovation, its customer support levels, and its ability to delivery on expectations, etc. Essays written by nominators were then evaluated and graded by an independent panel of six judges. The judges, blindly, scored two essays for each nomination. Nomination essays were written by nominators on the topics of both client commitment of the nominee and value delivered by the nominee.
Ready Set Rocket is proud to be strategic marketing partners with major financial institutions like J.P. Morgan, Deutsche Bank, New York Life and Accion in leveraging disruptive technology that keeps pace with innovation and succeeds with the new connected consumer.
“We’re very excited about our financial clients’ embracing innovation, starting to think like startups and becoming more agile and disruptive in both business practices and the value they provide to their ever-changing consumer,” Alex Lirtsman, Founding Partner and Chief Strategist says. “This award reflects our commitment to finding new and innovative ways to better serve our financial partners and their clients.”
The Gramercy Institute will honor the work and commitment of its “20 Most Valuable Partners in Financial Marketing” at its Gramercy Financial Marketers’ Forum NYC which takes place this Thursday, March 26 2015 at Thomson Reuters 30th floor Auditorium. Ready Set Rocket’s Founding Partner and Chief Strategist Alex Lirtsman will speak at the Forum’s panel “Re-Defining Media: Content’s Role in Financial Marketing,” which begins at 9:45 am ET. Joining Alex on the panel: Stuart Burkhoff, VP, Marketing Programs, Ameriprise Financial Services, Inc.; Bill Riordan, Publisher, Reuters.com, Thomson Reuters; Bob Verrico, Chief Executive Officer, InvestingChannel.