By Jonelle Chandler
Brands are consistently thinking of ways to stay stay relevant in the digital era. Many times, when we think of the digital space, the first target audience that comes to mind is millennials.
Brands often make the mistake of targeting millennials and using social media to do so, concluding that social media is the only way for their brand to stay relevant in the digital space. Social media is important, however, it should act as a subsidiary platform.
Here are 4 ways that brands can stay relevant — without leaning on social media.