The majority of modern consumers consider their smartphone their primary device. Whether they’re checking bank statements, booking flights, updating Twitter, or watching TV, everything happens on mobile. Optimizing the mobile experience has become a necessity, and the brands that don’t supply simple, personalized interactions won’t make it. However, with a constantly evolving digital landscape and varying consumer needs and behaviors, personalization is becoming increasingly complex.
Ready Set Rocket’s Co-founder and Executive Creative Director, Aaron Harvey, and Technical Director, Gareth Price, will discuss the mobile personalization of today and where technology is taking us next.