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What does Pokemon Go Mean for the Future of Augmented Reality?

In the course of a few days, the world went from barely thinking about Pokemon, to chasing them in the streets.

The release of Pokemon Go took the global community by storm, and raised countless questions about the role augmented reality will play in the marketing landscape.

Technical Director Gareth Price spoke with Business News Daily about the future of AR and its potential to reshape how brands reach consumers, as well as the modern workplace:

Augmented reality for business offers promise both in communicating with customers, and within the organizations themselves for work functions. AR brings the internet from being contained on a screen to becoming part of the fabric of the world around us, which will benefit businesses with a physical presence.

Read the full article here.

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