MediaPost has released its official list of 2015 OMMA finalists, and Ready Set Rocket made the list for the Website Excellence and Education accolades:
Univision Communications Inc. challenged us to design “The Univision Clave al Exito,” a web platform aimed as a destination for Spanish-speaking parents to understand education standards, and communicate with teachers despite a language barrier.
We created a strategy and central platform that is capable of serving Spanish parents and key stakeholders. In addition, we developed a beautifully engaging and fully responsive website that leverages authentic thought leadership to create meaningful connections with Spanish parents through the inclusion of a translational Teacher Communicator tool, children’s reading logs and book recommendations, and guides to help parents maximize their children’s academic successes at both school and home.
Eight weeks after its launch, the site drove over 36,000 visits, with 3,726 users signed up and using the tools on a regular basis. Through partnerships with schools and foundations, Univision will continue to promote the tool as a key resource for Spanish-speaking parents to stay actively involved in their child’s education.
We are truly honored to be named alongside some of the industry’s top agencies and brands. Congratulations to our clients and to our team members Lauren Nutt Bello, Jackie Friscia, Anastasia Kuznetsova, Gareth Price and Han-Chia Chen.