Interbrand, the world’s leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016.
“Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the pieces, more people are choosing to edit out the nonessential and design their environments and schedules to better support the pursuit of their passions,” said Aaron Harvey, Partner and Executive Creative Director of Ready Set Rocket. “For brands that take the time to empathize deeply with their customers’ priorities, this cultural shift presents a considerable opportunity to use technology that powers products and services that align with this lifestyle.”
The trends that embody this theme include:
Brands have only begun to scratch the surface of reimagining work/life structure and, throughout 2016, will continue to challenge existing structures to better understand and communicate with consumers.
“When it comes to managing brands and businesses in 2016, leaders need to focus on gaining the right insight and understanding to ensure that every move their business makes leads to growth,” noted Intebrand’s Chief Content Officer, Paola Norambuena. “As these seven trends suggest, consumers are embracing life-centric technology more frequently—technology that helps them design the lives they wish to lead. We believe that those leaders who capitalize on these technological trends have the potential to grow their brands and businesses exponentially in the year ahead.”
Ready Set Rocket is a New York City-based digital agency committed to connecting brands and consumers through innovative multi-channel experiences. We are a team of expert makers, relationship builders, technological innovators and brand enthusiasts who collaborate closely and effectively to solve our client’s challenges. We work with innovative brands like Deutsche Bank, Fast Company J.P. Morgan Asset Management, Michael Kors, Tylenol, Univision and others.
Interbrand is the world’s leading brand consultancy, with a network of 29 offices in 22 countries. Since it opened for business in 1974, Interbrand has changed the way the world sees branding: from just another word for “logo” to a business’s most valuable asset. Publisher of the highly influential annual Best Global Brands report and Webby Award-winning brandchannel, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences.