The digital world is constantly and rapidly evolving. New technologies, new platforms, new ideas are being churned out at blazing speeds. And at its core, that’s what digital is. It’s the opportunity to constantly reinvent itself.
Whether testing a site to make improvements, continually optimizing ad spends against defined segments, or leveraging a new technology to improve user experience, digital is founded in the idea that things can always be improved upon.
For digital marketers, digital reinvention is a playground. It opens the doors for creative testing, multivariate testing, defined audience targeting and endless discovery of what experiences work best with which segments in which specific channels
Embrace reinvention in your digital marketing efforts with these tips: