Co-Founder Alex Lirtsman to Speak at OMMA mCommerce
The all new OMMA mCommerce conference arrives in one week, and RSR Co-Founder Alex Lirtsman will represent RSR among a handful of the industry’s top agencies and brands.
New and advanced technologies are defining the future of mobile shopping. Now brands and retailers must focus on successful ways to better serve the mobile consumer throughout their digital shopping journey.
Meet Alex at his panel “Momentary Marketing: The Split Second Approach to Intercepting Shoppers” on August 7, 2014 at 12:15 p.m. moderate by Phil White, Senior Vice President of Strategic Planning, Geometry Global. Alex will join panelists James Citron, President, Outspoken; Craig Elimeliah, SVP, Director of Creative Technology, RAPP; Puneet Mehta, CEO, Co-Founder, MobileROI; and James Mullany, Senior Analyst, Performance Media & Partnerships, Beeby Clark+Meyler to discuss new consumer purchasing habits, how digital plays a big role in purchasing paths and more.
Excerpt from panel:
“Shorter consumer attention spans with constant but intermittent small screen viewing present a unique challenge to marketers for presenting a compelling proposition in quick and even segmented timespans. What ads move the shopping needle? And what about the role of search, social media and flash sales, which can hijack any traditional purchase path? ”