Brands Join the Experimental Journey on Jelly

Clickz.com reached out to RSR’s Director of Digital Marketing, Jonathan Lawoyin, for his take on the industry’s adoption trend of experimental apps like Jelly.

Excerpt:

“Social media strategists have been itching to jump on the next big thing. Given the question and answer format of content on Jelly, I expect to see brands leverage the platform as a social activation and feedback mechanism,” notes Jonathan Lawoyin, director of digital marketing at Ready Set Rocket.

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By Matt Kaptko for Clickz.com

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