Apple Watch’s Screen is a Challenge to Create Teeny Tiny Advertising
Apple Watch’s tiny screen presents big challenges for advertisers. At least that’s what we’ve found, in our experience. And it seems like other advertisers and marketers agree. According to a Mashable article, “Your Apple Watch May Soon Feature Tiny Little Ads,” some advertisers are questioning whether wearable devices are worth the trouble.
Creative Director Cole Sletten has shared his thoughts with Mashable. “It can provide a really compelling personal experience. But used poorly, it will absolutely turn people off.”