The Power of Literature in Maintaining Inspiration
Founding Partner, Aaron Harvey, finds inspiration in many places, one of which, is a novel by surfer and author, Jaimal Yogis. He shared the impact Yogis has had on his ability to run a business with Inc. Magazine.
“As a surfer, I’ve learned a lot of valuable business lessons in the ocean. You find yourself in critical moments where you must overcome fear with mindfulness, failure with perseverance. In [this book], Jaimal Yogis takes a deep dive into the concept of fear including evolutionary fears, such as seeing a lion, and learned fears, such as the sound of a gun. He beautifully weaves together neuroscience with life experience, and ultimately uses this knowledge to overcome his fears of surfing one of the most dangerous waves in the world–Mavericks.”