Creative Director Amanda Ford on the Rise of AI Influencers

Do we need social media influencers to be human? Creative director Amanda Ford gives her take.

Always looking for innovative ways to reach audiences, some brands have begun capitalizing on a new social media phenomenon: the AI influencer. MarketWatch asked for Amanda’s perspective on just how important it is for consumers to see a living, breathing human behind the brand.

“[P]eople know the world we’re living in, nothing we see on social media is really authentic and no one is being their real self,” said Amanda Ford, creative director of integrated agency Ready Set Rocket. “So whether it’s a person with a beating heart or a robot, I don’t think it matters anymore.”

Check out the full article here.

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